For most SMB general contractors and construction companies, “winning work” has quietly turned into reacting to work . Invitations show up. Bids get chased. Margins get thinner. Owners stay busy—but never fully in control. Origination is how you reverse that trend. Not marketing fluff. Not more bids. Origination is a discipline —and it’s the first lever in building a predictable, profitable construction business. What “Origination” Really Means in Construction Origination is