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Our Story

Shapcott & Lauber was established in 2024 in North Carolina’s Piedmont Triad by Bill Shapcott and George Lauber with a clear purpose: to bring discipline, clarity, and execution rigor to owner-led SMBs navigating growth, complexity, and change—delivered through value-based, fixed-fee engagements.

​​The firm’s early foundation was shaped by decades of real operating experience, a practical consulting network, and a shared belief that most businesses don’t struggle from lack of effort, but from misalignment between how work is sold, how it is delivered, and how performance is measured.

From the beginning, the focus was never on theory or volume—it was on helping owners see the truth of their businesses and build systems that perform consistently.

As the firm evolved, that mission sharpened. George played an instrumental role in shaping the early foundation, and as the company moved from formation into focused execution, he chose to pursue other professional interests aligned with his next chapter. George still works as an important advisor for the firm. Today, Shapcott & Lauber is solely owned and led by Bill Shapcott, building on those original principles with a focused commitment to integrating strategy, execution, and financial accountability into a single operating system—creating control, confidence, and durable enterprise value for owners.

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Originate → Execute → Measure

ANSWERS TO COMMON QUESTIONS

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