Our Story

Shapcott & Lauber was established in 2024 in North Carolina’s Piedmont Triad by Bill Shapcott and George Lauber with a clear purpose: to bring discipline, clarity, and execution rigor to owner-led SMBs navigating growth, complexity, and change—delivered through value-based, fixed-fee engagements.
The firm’s early foundation was shaped by decades of real operating experience, a practical consulting network, and a shared belief that most businesses don’t struggle from lack of effort, but from misalignment between how work is sold, how it is delivered, and how performance is measured.
From the beginning, the focus was never on theory or volume—it was on helping owners see the truth of their businesses and build systems that perform consistently.
As the firm evolved, that mission sharpened. George played an instrumental role in shaping the early foundation, and as the company moved from formation into focused execution, he chose to pursue other professional interests aligned with his next chapter. George still works as an important advisor for the firm. Today, Shapcott & Lauber is solely owned and led by Bill Shapcott, building on those original principles with a focused commitment to integrating strategy, execution, and financial accountability into a single operating system—creating control, confidence, and durable enterprise value for owners.
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Originate → Execute → Measure
ANSWERS TO COMMON QUESTIONS
A focused 15–20 minute, no-pressure call to understand your goals, what’s working (and not), and whether we’re the right fit. It’s confidential, practical, and tailored—no scripts or canned agenda.
You’ll leave with a clear recommendation: a simple next step in our process if it makes sense.
Our next step is a 60-minute Virtual Business Review. We’ll dig into your goals and challenges, translate them into numbers, and outline what it may be costing—then map a practical path toward deeper discovery and near-term action.
When deeper clarity is needed, we conduct S&L’s Deep Dive Discovery—not an assessment. Its format and duration are determined by company size, scope, and the owner’s specific challenges. Led by a Senior Business Analyst, it’s delivered virtually or on-site with clear, prioritized next steps. This step will be determined in our 60 - Minute Business Review.
If we uncover meaningful value — and you decide you want help implementing the solutions — we’ll structure a customized engagement based on your needs and growth goals.
This might include:
Leadership development & coaching
Building out a scalable management team
Establishing financial systems & controls
Redesigning job costing & estimating workflows
Implementing scorecards, KPIs, and dashboards
Driving operational execution from the top down
All solutions are tailored and executed with your direct involvement — we don’t hand you a binder and walk away. You’ll have a senior-level consultant working alongside you and your team to turn recommendations into results.
Most of our clients engage us in a customized process with structured phases, each focused on producing specific, measurable outcomes. Implementation typically involves:
Weekly or bi-weekly strategy and execution calls
Clear milestones and accountabilities
Hands-on working sessions with owners and key staff
Custom tools, templates, and SOPs
Support between sessions as needed
Engagements can last from 2 to 12 months, depending on the scope and ambition of your goals. We offer fixed-fee pricing, so you know exactly what you're getting — no hourly surprises.
Operators, not theorists. Degreed team with 150+ years combined experience running and turning around businesses—not just advising them.
Finance-first discipline. Pricing, costing, and cash-control systems that move numbers early and hold under pressure.
Right-sized, fixed-fee work. Clear scope, no billable-hour drift, built for owner-led companies.
Integrated approach. Strategy, finance, operations, revenue, and succession—installed as systems, not slides.
Measurable outcomes. KPI dashboards, accountability cadence, and weekly visibility so improvements stick.
Proven at scale. 10,000+ owner conversations, 1,500+ analyses, 500+ implementations across the U.S. & Canada.
Speed to clarity. Flexible discovery—15–20-min fit call → 60-min Virtual Business Review → Deep Dive Discovery when warranted.
Owner-centric “why.” We build businesses that serve your life—not steal it. If we’re not the best fit, we’ll tell you and refer you.
What you get
A finance-forward plan that tightens pricing, costing, and cash conversion.
Simple operating rhythms your team can run without outside help.
Clear priorities, not binders—decisions you can act on this week.
What you’ll notice in 30 days
Fewer fires, cleaner numbers, and a visible pipeline of fixes.
Time back for leadership work instead of daily triage.
Early wins that fund the next improvements.
How we reduce risk
Fixed scope and fee, plain-English deliverables, and transparent milestones.
Work built around your constraints—no “big-bang” disruption.
If we’re not the best option, we’ll say so and recommend one.
Who shouldn’t hire us
Teams seeking slide decks over implementation.
Leaders unwilling to measure, decide, and hold a cadence.
Next step: a brief, no-pressure fit call to see if we can move the numbers that matter.
You’re not alone — we hear this often. Many of our clients came to us after being burned by consultants who overpromised, underdelivered, or didn’t understand the reality of running a construction company.
Here’s why working with S&L feels different — and delivers differently:
✅ We’re not theorists — we’re operators.
We’ve been in the trenches, not just the boardroom. We understand job delays, scope creep, cash flow crunches, and the pressure of being the one everyone depends on. Our work is grounded in reality, not buzzwords.
✅ We don’t “consult” — we fix.
We don’t drop in, give you a list of things to do, and leave. We roll up our sleeves and help you implement real solutions: tighter financial controls, better team accountability, more efficient job systems, and leadership structure that scales.
✅ We earn trust before asking for commitment.
We start with a discussion then a 60 minutes business review that is complimentary, if required, for a small fee (with a satisfaction guarantee) we conduct a Deep Dive Discovery — no contract, no risk. After this process, you'll have a very good idea that we are the real meal deal. You’ll also have the opportunity to see how we think, what we look for, and the value we can bring before deciding to move forward with project implementation.
✅ We tailor everything to your business.
No cookie-cutter playbooks. Every solution we design is built around your team, your structure, your goals, and your challenges. We take the time to understand how you operate — and we don’t push what doesn’t fit.
✅ We prioritize ROI and control.
You should never feel like you're spending money just to “feel better.” Our work is outcome-based. Clients typically unlock $250K–$850K+ in value by eliminating waste, improving margins, and building smarter systems.
If you’ve had a bad experience, we understand the hesitation — and we’d rather show you than sell you. That’s why we start with value, not a pitch. You’ll know if it’s a fit — and if it’s not, you still walk away with clarity you didn’t have before.
We get it — you're running at full tilt, jobs and or people are overlapping, and every day feels like triage. But that’s exactly why this conversation matters.
If you’re too busy to fix the root problems, they’ll keep repeating.
Most owners we work with felt the same way — overwhelmed, underwater, and too swamped to “pause for help.” But what they realized is this:
If you're always too busy to fix the chaos, the chaos becomes permanent.
Here’s how we make it manageable:
✅ We do the heavy lifting.
You won’t be buried in homework. We lead the process, gather the right information, and handle the diagnostics. You show up to a few focused sessions — we take it from there.
✅ We work around your schedule.
Our process is designed for busy owners. Early morning calls, virtual sessions, and hybrid implementation mean we fit into your day — not the other way around.
✅ We prioritize quick wins.
From the very beginning, we focus on solving the biggest pain points first. That means less time spent firefighting, and more time getting back in control.
✅ You get time back.
The ultimate goal isn’t to add work — it’s to remove the bottlenecks, delegation gaps, and rework that are stealing your time in the first place.
If you’re too busy to talk now, chances are you’ll be even busier next quarter — and still stuck in the same loop.
Let us take the first step. One short call could start freeing up hours of your week — and give you a business that runs more smoothly without always relying on you.
We hear you — but here’s the real question:
Can you afford to keep running your business with the same problems, margin leaks, and lack of control?
Most owners don’t realize how much not fixing the issues is costing them — in lost profit, wasted time, constant stress, and missed growth opportunities.
Here’s how we approach it differently:
✅ We don’t charge hourly — we deliver outcomes.
Our pricing is fixed and transparent, based on scope and value — not endless hourly billing. You know exactly what you’re getting and what it will cost, with no surprises.
✅ Most clients unlock $250K–$850K in measurable improvements.
That’s not theory — it’s from solving real problems: better job costing, tighter overhead controls, eliminating rework, fixing pricing issues, and installing the right team structure and systems.
✅ We cost less than hiring a top-tier COO or operations lead.
Hiring a $150K–$250K+ full-time executive is a major investment. We bring that level of expertise for a fraction of the cost — and you only pay for what you need.
Bottom line:
We’re not a cost — we’re an investment.
If we can’t show you how to earn back more than you spend with us, we’ll tell you straight. No pressure. No long-term contracts. Just results.
That’s totally fair — and it tells us you’re serious about improving your business, which we respect.
We’re not here to replace good people. In fact, many of our clients have existing advisors, accountants, coaches, or part-time CFOs. What they find is that:
We bring a level of structure, implementation, and industry-specific expertise that complements — not competes with — what others are doing.
Here’s how we fit in:
✅ We focus on what others often miss.
While many advisors focus on marketing or compliance, we go deeper into your financials, operational systems, team structure, leadership development, and job and sales performance — the areas that actually drive profit and reduce owner dependency.
✅ We collaborate, not compete.
If you’re working with someone great, we’re happy to work alongside them. We bring a unique set of tools, frameworks, and field-tested processes that often enhance the impact of existing support. It also doesn't hurt getting a second opinion.
✅ We earn our seat at the table.
There’s no pressure. We start with a Free 60 - Minute Business Review — no commitment, no cost — just a clear snapshot of where your business stands and where you might be leaving money, time, or control on the table.
If your current solution is getting the job done, that’s great. But if you suspect there’s more room to grow — we’d love the chance to show you what’s possible.
Confidentiality is a non-negotiable principle at Shapcott & Lauber. We do not — under any circumstances — share information about our clients, the work we’ve done, or the financial results we’ve helped them achieve. It’s no one’s business but yours.
We recognize that even a minor breach of sensitive business data can be highly detrimental to a company’s reputation, operations, or competitive edge. That’s why our firm operates with complete discretion, strict privacy standards, and an unwavering commitment to confidentiality.
To honor and reinforce that trust, we’ve structured the front end of our services to demonstrate value before asking for any financial commitment. Our Free 60 - minute business review and Deep Dive Discovery delivers actionable insights and a clear roadmap for improvement — with no obligation.
And when it comes to our Day Deep Dive Discovery, your satisfaction determines the outcome.
The fee is only paid if you are fully satisfied with the quality of our findings, analysis, and recommendations — and that determination is entirely up to you.
This approach allows you to assess our capabilities risk-free, while we earn your confidence through clarity, professionalism, and results — not pressure or promises.
Having a challenge to improve business
performance right now? It all starts with a conversation. Email us here.
