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Originate → Execute → Measure
Business Transformation, Built to Perform
Where work is won with intent, delivered with discipline, and measured with truth
Originate → Execute → Measure is the operating system behind Shapcott - Lauber's services. We help businesses bring rigor to how work enters the organization, how it is delivered, and how results are tracked—so growth is intentional, execution is controlled, and performance is visible in real time. When origination aligns with strategy and capacity, execution is actively managed, and measurement provides a single source of truth, businesses stop chasing volume and start scaling profitably—with confidence, control, and lasting enterprise value.
Build → Scale → Cash-Out
The Six Obligations of Ownership
→ BUILD: Create a Business That Works
1. Clarify the Economic Engine
Define how the business actually makes money—target customers, pricing power, margin thresholds, and capacity constraints. If the economics aren’t explicit, growth will magnify flaws.
2. Install Operating Discipline
Build repeatable systems for origination, execution, and measurement so performance doesn’t depend on heroic effort or owner presence.
→ SCALE: Make Performance Repeatable
3. Develop Leaders, Not Dependence
Replace owner-centered decision-making with accountable leaders who can run operations, manage risk, and defend margin without escalation.
4. Control Growth with Data
Scale only what performs. Use financial and operational metrics to decide where to invest, where to slow down, and where to exit—before cash and culture are stressed.
→ CASH-OUT: Convert Performance into Value
5. Institutionalize Financial Truth
Produce clean, credible numbers—job cost, cash flow, forecasts, and KPIs—that buyers, lenders, and partners trust without explanation.
6. Make the Business Transferable
Ensure the company can operate, grow, and protect profit without the owner. Transferability—not revenue—is what drives valuation, optionality, and timing.
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information on our services or how we work, let's schedule a discussion, we are here to help.