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Owner
Owner

CONSTRUCTION BUSINESS COACHING - SERVING THE SE & TEXAS

Coaching for contractors who want
better profit, systems, and control

I'm Bill Shapcott, a construction business coach based in Greensboro, NC. I help contractors and trades owners across the SE and Texas fix their pricing, job costing, systems, and sales. I've worked with hundreds of these businesses myself, that's the difference.

Bill Shapcott, Owner

Bill Shapcott

Founder - 30+ years working with contractors

30+

Years in Construction &

Business Management

3X

Company Founder &

Operator

1500+

Construction & Trade

Businesses Worked On

Running a construction business is not easy, take 5 minutes to see where you stand as an owner, its free and confidential.

S&L’s Contractor Business Control Scorecard gives owners a fast, objective view of where their business is strong and where gaps in systems, accountability, margin control, and financial visibility may be limiting performance. In a few minutes, it helps identify the areas creating unnecessary pressure, owner dependence, or profit leaks, so you can focus on the next improvements that will make the greatest difference.

Construction-Rooted Field Experience

Entrepreneurial Leadership Experience

Three Decades Advising Owners

Practical Business-Control Expertise

IF ANY OF THIS SOUNDS FAMILIAR

You're busy, but the business isn't paying you what it should.

These are the same handful of issues that keep showing up in construction companies as they grow. If more than a couple land, a diagnostic or coaching is probably the right next step.

  • Revenue is up — profit isn't.​​

  • ​Everything runs through the owner.

  • ​​Sales flow is on-and-off.

  • ​Systems are messy; growth is chaotic

  • Estimates are inconsistent or underpriced​​

  • Busy schedule tight cash flow​

  • Job costing is weak or non-existent​​

  • No clear read on which jobs or crews actually make money​

Coaching without construction
experience is just advice.

PROBLEMS I HELP YOU SOLVE

If the business is busy but not paying, there's usually a pattern.

None of these are unusual. They're the same handful of issues that keep showing up in construction companies as they grow.

  • Revenue is up, profit isn't. The year grew, the bank account didn't.

  • Estimates are inconsistent or underpriced. Some jobs print money, some eat it, and it's not obvious in advance.

  • The owner is the bottleneck. Estimating, scheduling, client issues, billing — all land on one desk.

  • Busy, but tight on cash. Deposits, progress billing, and payables are out of rhythm.

  • Sales flow is on-and-off. Feast or famine. No real pipeline.

  • Job costing is weak or non-existent. You find out if a job made money after it's already over.

  • Systems are messy, growth is chaotic. Every new hire or new job creates more work instead of less.

  • Unclear which work actually makes money. Which jobs, crews, trades, or service lines are pulling their weight?

COACHING SERVICES & PRICING

Pricing

Transparent pricing for contractors and construction businesses.

Transparent pricing. No need to “call for a quote.”

01. DIAGNOSTIC ON:

Profit &
Accounting

Total Fixed Fee 2 Weeks

$2,400

Where profit is leaking — pricing, overhead, labour burden, job costing, and cash flow.

  • Intake & financials review

  • Margin & overhead analysis

  • Findings call

  • Written summary with priorities

02. DIAGNOSTIC ON:

Systems & Operations

Total Fixed Fee 2 Weeks

$2,400

How work moves from sold to delivered and where it gets stuck on the owner.

  • Intake & process walkthrough

  • Systems and hand-off review

  • Findings call

  • Written summary with priorities

03. DIAGNOSTIC ON:

Sales & Pipeline

Total Fixed Fee 2 Weeks

$2,400

Why sales are up-and-down — lead flow, qualification, quoting, and close rate.

  • Intake & pipeline review

  • Lead source & close-rate analysis

  • Findings call

  • Written summary with priorities

30 Day Deep Dive

Full Contractor Health Check

Total Fixed Fee 4-5 Weeks

$4,800

Includes 1, 2, & 3 plus extra layer

A complete look at profit, systems, and sales together — the most accurate read on where to invest your next 90 days.

  • Full intake & documentation review

  • Financial, operational, and sales review

  • Findings call

  • Written summary with prioritized action plan

MOST POPULAR

COMMON QUESTIONS

Questions
contractors ask
before getting started.

Coaching

FREE 20-MINUTE FIT CALL

Start with a
20-minute
conversation.

Tell me what's going on in the business. I'll tell you honestly whether a diagnostic, coaching, or neither is the right next move.

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Shapcott Lauber helps owner-led contractors build stronger systems, increase profit, and reduce owner dependence.

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Shapcott Lauber, LLC

806 Green Valley Rd

Suite 200

Greensboro, NC 27408

 

336.932.6575

bill@shapcottlauber.com

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