Our Team

Our team combines decades of experience in business leadership, construction operations, sales, finance, and organizational improvement. We bring practical, senior-level guidance to every engagement, helping contractors strengthen accountability, improve systems, protect margins, and build more controlled and valuable businesses.

Bill Shapcott

Owner - Senior Advisor

Bill is the Owner of S&L. He brings decades of experience in business management, construction, sales, and advisory experience. To learn more about Bill, see Our Story.

George Lauber

Senior Advisor

George specializes in complex or underperforming business environments, quickly identifying the root causes of financial strain, operational inefficiency, and stalled growth.

Sandy Shapcott

Office Manager

Sandy brings extensive executive administrative experience across healthcare, clinical research, manufacturing, contractors and consulting environments.

Brian Norton

Senior Advisor

Brian Norton brings more than 25 years of experience building profitable, scalable operations and repeatable growth systems across manufacturing, construction, trades, retail, home services, logistics, and professional services.

Elmarie Cedenio

Marketing

Elmarie Cedenio is a marketing specialist who helps business owners stay focused on what they do best while she manages the behind-the-scenes work that supports growth.

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