OUR STORY
Two Skill Sets
One Set of Values
Bill Shapcott + George Lauber
HOW WE STARTED
Our Story
Bill Shapcott and George Lauber met in 2024 while working on a project together in Atlanta. Together, they found that their skill sets complemented each other and their values matched. Both believed in straight talk, keeping their word, and measuring success by the owner's results, not the hours billed.
BILL SHAPCOTT
One Question
Why do some small businesses grow and scale while equally good companies stall and struggle?
For 30 years, Bill has obsessed over one question: why do some small businesses grow and scale while equally good companies stall and struggle? After sitting down with more than 10,000 owners, he found the answer is almost never the product or the market. It's almost always the problems nobody has spotted yet, and the root causes behind them.
GEORGE LAUBER
The Other Half of the
Equation
George brings the other half of the equation. For 25 years, he has helped companies run leaner and perform better financially, tightening operations, cutting waste and turning effort into profit. Together, Bill's strengths in business development, marketing and management and George's command of operations and finance cover both sides of a
growing company: bringing in the right business and running it profitably.
HOW WE GOT HERE
The Small Business Troubleshooter Advantage
Bill and George both started out helping small and midsize companies in the construction industry. As Shapcott Lauber grew, and as new AI technology changed what's possible, they realized owners needed a faster way to get the solutions they need, one that saves both time and money. So they built an approach that puts the solutions to the most common business problems right in owners' hands. They call it The Small Business Troubleshooter Advantage.
TODAY
So Your Hard Work Turns Into Real Growth
Today, Shapcott Lauber serves privately held companies with 10 to 100+ employees in a wide range of industries, giving owners instant solutions to the most common business problems. If you need more than the solutions we provide here, Bill or George can troubleshoot your issues with you, go deeper where necessary, and provide a clear, practical plan to fix them, working alongside you remotely or on site for a fixed fee, so your hard work turns into real growth.