HEADING 05

Marketing & Getting Found

Make sure the right customers can find you and choose you.

6 common problems in this area. Pick the one that sounds most like your week. Each topic walks you through what it looks like, why it happens, and what to do first.

CHOOSE A TOPIC

Great work, but nobody knows about us

Customers who find you love your work. They come back and they tell their friends.

Money spent on ads with no idea what works

You spend money on advertising: online ads, sponsorships, directories, print. Some of it probably works, but you can't say which part.

Referrals have dried up

For years, most new business came from word of mouth. Lately the referrals have slowed to a trickle.

The website doesn't bring in business

You have a website, but it just seems to sit there. The phone doesn't ring because of it, contact forms are rare and you aren't sure anyone visits.

We can't explain what makes us different

When prospects ask why they should choose you, the answer sounds like everyone else's: great service, quality work, fair prices.

Social media feels like wasted effort

You know you are supposed to be on social media. You post when you remember, but the likes are few and you can't trace a single customer back to it.

Not seeing your problem here? Another heading may fit better. Or if you want help making the overall solution stick, talk with us.

Talk to a Troubleshooter