Spot It.
You have a website, but it just seems to sit there. The phone doesn't ring because of it, contact forms are rare and you aren't sure anyone visits. It may be outdated or hard to read on a phone. Updating it keeps falling to the bottom of the list.
Sight It.
Many small business websites are built as online brochures instead of tools that bring in customers. They talk about the company rather than the customer's problem. They don't make it clear what a visitor should do next. They may not show up in local searches. And nobody is responsible for keeping the site current or checking how it performs.
Solve It.
Make the website work for you:
- Look at your homepage on a phone. Can a visitor tell within a few seconds what you do and who you help?
- Rewrite the main message around the customer's problem and your solution.
- Put one clear call to action on every page, such as call us or request a quote.
- Claim and complete your free business listings on the major search and map sites.
- Set up simple tracking and check each month how many visits and inquiries you get.
A website that answers the customer's question and asks for the next step will outperform a prettier one that doesn't.
Fixed it yourself? Great. Want help making it stick? Talk to a Troubleshooter.