Spot It.
Your team spends hours writing quotes and proposals. Lots of them go out, but few come back signed. Some prospects go quiet. Others choose a competitor or decide to do nothing at all. The effort feels wasted, and you start to wonder whether your price is the whole problem.
Sight It.
Low win rates usually trace back to what happens before the proposal. Proposals go to prospects who aren't a good fit, or who never shared their budget or how they will decide. The proposal focuses on features and price instead of the customer's problem. And follow-up is weak. A proposal sent without a scheduled next conversation is easy to ignore.
Solve It.
Sharpen what happens before and after the proposal:
- Define what a good-fit prospect looks like, and qualify before you write anything.
- Ask about budget, timing and who makes the decision in the first conversation.
- Open each proposal with the customer's problem, in their words.
- Schedule the review meeting before you send the proposal.
- Track wins and losses, and ask lost prospects why they chose differently.
Fewer, better proposals usually win more business.
Fixed it yourself? Great. Want help making it stick? Talk to a Troubleshooter.