Spot It.
Ask five people on your team where the company is headed and you will hear five different answers, or polite silence. Departments pull in different directions. People work hard, but on what they think matters. New hires take a long time to understand how their job connects to anything bigger.
Sight It.
Usually the direction was shared once, at a kickoff meeting or in an email, and never repeated. Owners think about the goals every day, so it is easy to assume everyone else does too. Goals are often stated in vague terms like "grow" or "be the best," which are hard to act on. And most people never see how their own work links to the bigger picture.
Solve It.
Make the target clear and keep it in front of people:
- Put the direction into two or three plain sentences anyone could repeat.
- Say it out loud at the start of every team meeting for the next month.
- Ask each manager to explain, in their own words, how their team's work supports it.
- Post progress where everyone can see it, even on a simple whiteboard.
- In one-on-ones, ask "What is our main goal this year?" and listen closely to the answer.
When people can repeat it without notes, it is sticking.
Fixed it yourself? Great. Want help making it stick? Talk to a Troubleshooter.