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Spot It.
You started the business for freedom, for the work itself or to build something meaningful. Now it feels like a job you can't quit. The passion has faded, and you aren't sure how to get it back, or whether you even should.
Sight It.
Over time, owners take on more management, paperwork and problem solving, and less of the work they actually love. The business grows in directions that don't match their goals. And there is rarely time to step back and ask what they want from the business now, as opposed to what they wanted when they started.
Solve It.
Reconnect with your purpose:
- Write down why you started the business and what you enjoyed most.
- List what you spend your time on now.
- Identify one part of the work you love, and make more room for it.
- Hand off or reduce one part you dislike.
- Set a personal goal for the business that genuinely excites you.
When the business serves your purpose, the energy comes back.
Fixed it yourself? Great. Want help making it stick? Talk to a Troubleshooter.
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