scale your business with our expertise
Practical Business Improvement Built on Experience
Shapcott Lauber helps owner-led construction companies turn experience into clearer strategy, stronger systems, better decisions, and greater operating control, with a practical approach built to protect margin, strengthen leadership, and support disciplined growth.
owner/Senior Advisor
Bill Shapcott
Shapcott Lauber is a senior-led, owner-focused advisory firm helping construction business owners build stronger, more disciplined companies. Founded and led by Bill Shapcott, the firm is guided by more than 30 years of practical business experience, trade knowledge, sound judgment, and disciplined pattern recognition.
Through the Originate, Execute, Measure framework, Shapcott Lauber helps owner-led contractors connect how work is found, delivered, and measured into one practical operating system — giving owners greater control, stronger margins, better decisions, and a more valuable business.
our why statemnt
Why We Exist
We believe construction business owners should not have to work harder than everyone else, carry the weight of every decision, and still wonder where the profit went.
Shapcott Lauber exists to help owner-led contractors build stronger, more disciplined companies by connecting how work is found, delivered, and measured into one practical operating system. When those parts work together, owners gain greater control, teams operate with more clarity, margins are better protected, and growth becomes easier to manage.
Our Values
The Principles
Behind How We Work
At Shapcott Lauber, our work is grounded in practical experience, honest guidance, and a deep respect for the responsibility construction owners carry. We believe business improvement should be clear, useful, and directly connected to how the company actually operates.
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Our commitment is to help owners strengthen control, protect margins, improve decision-making, and build a more disciplined business without unnecessary complexity or inflated consulting overhead. These principles guide every engagement and shape the way we help contractors connect how work is found, delivered, and measured.
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Our Approach
A Practical Path from First Conversation to Lasting Improvement
Shapcott Lauber helps construction owners move from first conversation to lasting improvement through a practical, structured process: Understand, Diagnose, Prioritize, Implement, Measure, and Sustain. We begin with a 15-minute alignment call, followed by a 90-minute assessment and discovery to identify gaps in control, margin, and execution. From there, we develop a proposal, deliver the engagement, install financial controls and KPIs, and support ongoing improvement so the business operates with greater clarity, discipline, and confidence.
weekly progress reviews
Experience You Can Count On, Expertise You Can Trust
Our work is built on 30+ years of experience in both business and the trades with clear accountability. Every engagement is supported by a Weekly Progress Review, a structured checkpoint that keeps the work focused, organized, and measurable. The WPR outlines what was accomplished, what was learned, what needs attention, and what actions should happen next. It gives the owner clear visibility into progress, keeps priorities from drifting, and ensures both Shapcott Lauber and the client remain accountable to the goals of the engagement.
Elmarie Cedenio
Marketing Specialist
Elmarie Cedenio is a marketing specialist who helps business owners stay focused on what they do best while she manages the behind-the-scenes work that supports growth. Her experience includes lead generation, appointment setting, online presence, brand visibility, content support, and client engagement, helping businesses connect with the right audience and convert opportunities with confidence.
Sandy Shapcott
Office Manager
Sandy Shapcott brings extensive executive administrative experience across healthcare, clinical research, manufacturing, and consulting environments. She has supported senior leaders at Alamance Regional Medical Center, Pharm-Olam International, MacLean-Fogg Company, and Strategic Business Partners. Her background includes executive support, communication, travel management, Microsoft Office, and corporate administration, helping leadership teams stay organized, responsive, and professionally supported.
Brian Norton
Sr Business Analyst
Brian Norton brings more than 25 years of experience building profitable, scalable operations and repeatable growth systems across manufacturing, construction, trades, retail, home services, logistics, and professional services. His strength is connecting business development, operations, and finance to improve pipelines, execution, margins, and leadership accountability - helping companies manage performance with discipline, clarity, and measurable results.
George Lauber
Finance & Trusted Advisor
George specializes in complex or underperforming business environments, quickly identifying the root causes of financial strain, operational inefficiency, and stalled growth. He works alongside ownership and management to implement disciplined cash management, cost controls, and performance metrics that stabilize the business and crate a stronger foundation for sustainable growth.