Dear Fellow Business Owner,

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Thank you for being here, you have just taken the first step of achieving greater profitability!

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I’m Bill Shapcott, Managing Director and Co-Owner of Shapcott & Lauber. I'm your first point of contact for our firm.

 

My team and I specialize in helping and teaching business owners who are skilled tradesmen to strategically engineer their businesses for increased profit. I’d like to introduce you to a simple yet profound concept we call Profit Priority.

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Here’s a quick explanation: Most businesses follow the traditional formula based on GAAP (Generally Accepted Accounting Principles), which looks like this:

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Sales – Expenses = Profit

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This is a residual system designed to cover bills, but you didn’t start your business just to pay bills. You’re in business to make a profit. Treating profit as an afterthought often leads to cash flow problems and financial strain. What if we flip the formula?

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Sales – Profit = Expenses

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By prioritizing profit first, you set your business up for sustainable, controlled profitable growth.

 

This approach can:

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• Alleviate financial stress

• Create a cash cushion to weather short-term losses

• Ensure tax payments are covered seamlessly

• Increase profits, potentially adding six figures to your bottom line

 

I’d love the opportunity to walk you through our Profit Priority Framework and demonstrate how it can significantly impact your bottom line. Let’s set up a time to discuss how we can tailor this approach to your business.

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Simply click here to schedule a Free 15 to 30 minute overview of our Profit Priority Framework.

 

"This will not be a waste of your time!"

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Looking forward to meeting and helping you build a more profitable and sustainable business!

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Best regards,

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Bill Shapcott

Managing Partner & Co-Owner

Shapcott & Lauber, LLC