Entrepreneur
30-Year Sales & Operations Leader
Delivering Owner-Ready Results

Bill Shapcott
Co-Owner Managing Partner
Bill Shapcott helps owner-led companies protect margins, accelerate cash, and scale with confidence. As Co-Owner & Managing Partner at Shapcott & Lauber, he’s often the first point of contact—listening, diagnosing what matters most, and framing practical engagements that turn complexity into clear priorities and measurable results.
Over three decades, Bill has built high-performance sales cultures and led turnarounds across construction, manufacturing, warehousing/3PL, logistics, and B2B services—personally meeting 10,000+ owners across the U.S. and Canada.
His strengths span strategy, process, operational efficiency, and sales performance, translating goals into disciplined execution that sticks.
Impact highlights
-
Scaled a professional-services firm 1,900%; Inc. 500 (2017) and Inc. 5000 three consecutive years.
-
Generated $100M+ in revenue across three startups.
-
Accomplished trainer and public speaker.
-
Has delivered optimal market and sales strategies for many SMB's.
Bill’s work is anchored by a simple belief: owners deserve businesses that serve their lives—not steal them. His approach blends operator realism with disciplined accountability—right-sized, fixed-fee work focused on outcomes leaders can see and sustain.
Based in North Carolina, Bill recharges on the golf course, exploring new campsites in his RV, and spending time with his growing family.
