Brian Norton serves as a Senior Business Analyst for Shapcott & Lauber. Brian is a distinguished business strategist and analyst—and former Army Ranger Regiment veteran—who elevates small to mid-sized businesses with clear, actionable guidance grounded in discipline and execution.

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With 16+ years of experience, he partners especially well with a variety of B2B service companies, particularly contractors, engineers and architects—identifying growth opportunities, analyzing market position, and tightening project management, resource allocation, and compliance to streamline delivery and strengthen margins.

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Impact highlights

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• Guided 1,600+ owners across industries with data-driven strategies

• Master’s in Finance; operationally led and managed six companies

• Built KPI dashboards that turn data into accountable decisions

• Improved project timelines and on-time delivery while reducing waste

• Increased revenue quality via pricing discipline and pipeline control

 

Brian’s holistic approach centers on sustainable profitability and quality of life. He upholds honor, integrity, and excellence—empowering entrepreneurs to embrace change, achieve financial independence, and navigate complexity with confidence.

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Brian lives in Denver, CO. A former competitive rugby player and wrestler, he works out every day and in his spare time plays tennis and pickleball.

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